About Us
Strategic diagnostics and execution-ready thinking for founders operating under real constraints.
Why We Exist
Growth-stage businesses face decisions that are irreversible, capital-intensive, and time-bound. Yet many founders are forced to rely on advice that is generic, surface-level, and detached from the realities of operating under real constraints.
The Problem
Most advisory firms rely on standardized frameworks and recycled playbooks. The output often looks polished, but fails to account for context, constraints, and execution realities.
Founders do not need theoretical advice. They need decision-grade analysis that clarifies trade-offs, highlights risks, and supports actions that can actually be executed.
Our Solution
We exist to address this gap through a diagnostic-first approach. Every engagement begins with understanding how the business actually works—financially, operationally, and strategically.
We do not position ourselves as passive advisors. We work alongside founders to structure decisions using data, analysis, and a clear understanding of second-order effects.
Our Core Belief
Strategy is not storytelling. It is the disciplined process of making informed decisions under uncertainty. Every recommendation we deliver is grounded in evidence, quantitative reasoning, and a clear view of what can realistically be executed.
Our Strategic Thesis
Our work is guided by a clear thesis: strategy should reduce uncertainty, clarify trade-offs, and enable decisive action under real-world constraints.
Diagnostic
Every engagement begins with diagnosis, not assumptions. We first establish how the business actually works—where value is created, where it leaks, and which constraints truly matter—before any strategy is proposed.
Dividend-Driven
We do not optimise for elegant strategy documents. We optimise for outcomes. Every recommendation is evaluated against its ability to produce measurable dividends—revenue growth, margin improvement, risk reduction, or execution speed.
Quantitative
Our work is anchored in numbers, not narratives. We use financial models, market data, and sensitivity analysis to stress-test decisions and expose second-order effects before they become expensive mistakes.
Fact-Based
We avoid generic frameworks and unverified assumptions. Every insight is supported by evidence drawn from primary research, market data, and observed operating realities.
What Sets Us Apart
No Generic Frameworks
Every engagement is structured from first principles
Context-Aware Strategy
Decisions shaped by capital, timing, and execution realities
Founder-Aligned Execution
We work alongside decision-makers, not around them
Decision-Grade Output
Clear trade-offs, quantified risk, and actionable next steps
Our Team
A growing team of strategic thinkers, analysts, and operators committed to delivering excellence in every engagement.
Karan Malhotra
Associate
Has worked with businesses across manufacturing, distribution, and emerging consumer segments. Understands how companies operate under resource constraints and brings practical grounding to go-to-market and operational strategy work.
Meghna Borah
Analyst
Experienced in primary research, stakeholder mapping, and sector analysis. Previously worked with a policy research organisation focused on economic development, where she developed strong instincts for structuring qualitative findings into clear outputs.
Arun Nair
Analyst
Background in financial analysis and transaction support from a stint at a Big Four advisory practice. Methodical and detail-oriented, with hands-on experience in due diligence, financial modelling, and competitive research.
Sameer Dhaiya
Head of Supply Chain
Over a decade of experience managing end-to-end supply chain operations across manufacturing and consumer businesses. Has led procurement restructuring, vendor consolidation, and logistics optimisation for businesses at various stages of scale.
Sarvesh Mishra
Head of Strategy
A former entrepreneur who built and scaled a services business before moving into strategy advisory. Has worked extensively in private equity deal evaluation and portfolio strategy, bringing a founder's pragmatism to every engagement.
Vishal Gupta
Head of Business & Operations
Brings deep operational experience across distribution, team structuring, and business growth. Has worked directly with founders to build systems that sustain performance under real growth conditions — not just on paper.
Aakansha Rao
Head of Customer Relations
Leads client relationships with a focus on long-term engagement quality. Background in consulting and account management across professional services, with a track record of translating client needs into structured, actionable briefs.
Rishabh Panda
Strategy & Growth Associate
Previously at Ernst & Young's transaction advisory practice, supporting financial due diligence and market analysis across mid-market engagements. Brings structured thinking and a strong grasp of numbers to growth strategy work.
Eitan Shapiro
Senior Associate
Formerly with Bank Leumi's private equity and structured finance division, where he worked on investment screening and portfolio analysis across technology and industrial sectors. Rigorous, numbers-first, and comfortable with ambiguity.
Karan Malhotra
Associate
Has worked with businesses across manufacturing, distribution, and emerging consumer segments. Understands how companies operate under resource constraints and brings practical grounding to go-to-market and operational strategy work.
Meghna Borah
Analyst
Experienced in primary research, stakeholder mapping, and sector analysis. Previously worked with a policy research organisation focused on economic development, where she developed strong instincts for structuring qualitative findings into clear outputs.
Arun Nair
Analyst
Background in financial analysis and transaction support from a stint at a Big Four advisory practice. Methodical and detail-oriented, with hands-on experience in due diligence, financial modelling, and competitive research.
Sameer Dhaiya
Head of Supply Chain
Over a decade of experience managing end-to-end supply chain operations across manufacturing and consumer businesses. Has led procurement restructuring, vendor consolidation, and logistics optimisation for businesses at various stages of scale.
Sarvesh Mishra
Head of Strategy
A former entrepreneur who built and scaled a services business before moving into strategy advisory. Has worked extensively in private equity deal evaluation and portfolio strategy, bringing a founder's pragmatism to every engagement.
Vishal Gupta
Head of Business & Operations
Brings deep operational experience across distribution, team structuring, and business growth. Has worked directly with founders to build systems that sustain performance under real growth conditions — not just on paper.
Join Our Team
We're always looking for exceptional strategists, analysts, and consultants who share our commitment to diagnostic rigor and measurable impact. If you're passionate about helping growth-stage businesses succeed, we'd love to hear from you.