Sarsen & Company · Services

Structured
Strategy.

Eight productised consulting packages — each scoped, repeatable, and built around a specific founder inflection point. Every engagement starts with Package 0.

8 packages

FoundationCompulsory Entry

Compulsory Entry Package

Business Diagnostic & Direction

The mandatory starting point. A 314-question diagnostic system that maps your business model, value chain, control levers, and bottlenecks in full — then translates that into a strategic direction for the next 12 months and a 3–5 year trajectory. For founders who are overwhelmed, unclear, or lack a structured understanding of their own priorities.

Business Nature & Control HandbookDirection & Growth Stages Document90-Day Action One-Pager
10 core services
The founder achieves clarity, control, and confidence.
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Validation

Kill weak ideas early. Commit to the right one.

Idea-to-Validation

Structured validation logic for founders at the idea stage. Maps the problem universe, scores criticality and frequency, reality-checks market size, and runs a kill-or-commit decision framework. Produces an ICP definition, value proposition framing, and a 90-day validation plan.

Idea Validation Decision MatrixICP & Problem Definition Sheet90-Day Validation Plan

✦ The founder commits to one validated idea or exits weak ideas early.

7 Modules
Idea-stage or pre-revenue foun…
PMF

Certainty on product direction.

Product–Market Fit Clarity

For founders with users or early revenue who cannot determine whether they have PMF. Locks the ICP, eliminates non-ICP noise, analyses retention signals and usage patterns, and produces a PMF scorecard and a clear pivot-or-persist decision. Structured specifically around Indian startup data and user behaviour.

PMF ScorecardICP Lock DocumentPivot/Persist Decision Memo

✦ The founder gains certainty on product direction.

7 Modules
Founders with users or early r…
GTM

Repeatable customer acquisition, not random sales.

Go-To-Market Strategy

For startups with a product but inconsistent sales. Maps every viable GTM channel, prioritises ruthlessly, defines the right sales motion, diagnoses funnel leakage, structures messaging and positioning, and produces a 90-day execution plan. The difference between founders who close deals and founders who chase them.

GTM Strategy DocumentFunnel & Channel Sheets90-Day GTM Plan

✦ Repeatable and focused customer acquisition system.

7 Modules
Startups with a product but in…

The Package Journey

Every engagement starts with Package 0 — then moves to where you need to go.

0
Foundation

Business Diagnostic

1
Validation

Idea-to-Validation

2
PMF

Product–Market Fit Clarity

3
GTM

Go-To-Market Strategy

4
Operations

Operations

5
Fundraising

Fundraising Readiness

6
Turnaround

Turnaround

7
Scale

Scale

Operations

Stop being the bottleneck in your own business.

Operations & Scalability

End-to-end process mapping, cost leak identification, founder bottleneck analysis, and a scalability readiness assessment. For revenue-stage startups facing operational chaos — where the founder is simultaneously the CEO, the decision-maker, and the single point of failure.

Operations Diagnostic ReportOrg & Role Design SheetScalability Scorecard

✦ Reduced founder dependency and operational clarity.

6 Modules
Revenue-stage startups facing …
Fundraising

Raise from a position of preparation, not hope.

Fundraising Readiness

For founders planning to raise capital in the next 3–6 months. Runs a fundraising readiness diagnostic, cleans up investor metrics, structures the equity story and narrative, reality-checks valuation, and ensures the founder enters the fundraising process with the posture investors actually respond to.

Fundraising Readiness ReportInvestor Metrics Dashboard

✦ Prepared, confident, and realistic fundraising posture.

5 Modules
Founders planning to raise cap…
Turnaround

Immediate control when the runway is short.

Turnaround & Stabilisation

The emergency package. Survival viability assessment, cash runway stress testing, cost compression strategy, and a 30–90 day turnaround plan. For startups facing survival risk — where the priority is not growth, but control. No flexible services. No scope creep. Fixed by design because the situation demands it.

Survival Decision Memo30–90 Day Turnaround Plan

✦ Immediate control over cash and priorities.

5 Modules
Startups facing survival risk.
Scale

Scale without breaking what you built.

Scale & Expansion Strategy

For founders preparing for aggressive growth. Diagnoses scale readiness, maps capacity constraints, identifies expansion risks, designs org and capability requirements, and models capital needs. Ensures that growth ambitions are matched by structural preparedness — so the company scales without the systems failing underneath it.

Scale Readiness ScorecardExpansion Decision Memo

✦ The founder scales without breaking systems.

5 Modules
Founders preparing for aggress…

All packages are scoped, repeatable, and delivered with a defined customer service roadmap. Every engagement begins with Package 0.