Sarsen & Company · Tools

Built to
Decide.

Calculators, templates, and frameworks for founders who make decisions with evidence. Every tool is built around a real decision, not a generic concept.

75+

Tools available

8

Categories

3

Complexity levels

Beginner
Intermediate
Advanced

75 tools

ValuationFeaturedAdvanced

Startup Valuation Calculator

Pre-fundraise valuation benchmarking

Calculate your company's valuation using three methodologies simultaneously — DCF, revenue multiples, and comparable transactions. Automatically reconciles outputs and surfaces the assumptions driving the gap between methods.

Excel + Web App
Access tool
FinanceIntermediate

Short-term liquidity management

13-Week Cash Flow Forecaster

Project your weekly cash position across a 13-week rolling window. Includes AR/AP timing assumptions, scenario toggles for delayed collections, and a runway countdown that updates in real time as inputs change.

Excel Template
MetricsIntermediate

Investor-grade unit economics reporting

Unit Economics Dashboard

CAC, LTV, payback period, and contribution margin in a single pre-built model. Enter your actuals and the dashboard benchmarks them against sector norms, flags structural problems, and shows the levers that move each metric.

Excel + Notion
StrategyBeginner

Pitch deck market sizing slide

Market Sizing Framework (TAM / SAM / SOM)

A structured template for building bottom-up and top-down market size calculations. Includes an investor-facing output slide, assumption documentation cells, and a sensitivity table showing how estimates change with key variables.

Slides + Guide
RevenueIntermediate

Revenue architecture review

Pricing Audit Worksheet

A structured worksheet for testing whether your current pricing is economically sound. Runs six diagnostic checks — value capture rate, competitive anchoring, segment alignment, expansion potential, churn correlation, and gross margin contribution.

Excel Worksheet
FundraisingBeginner

Pre-fundraise gap identification

Investor Readiness Scorecard

Self-assessment tool covering all dimensions institutional investors evaluate at seed and Series A — business model clarity, unit economics, team, market, traction, and capital efficiency. Outputs a scored readiness profile with specific gaps identified.

Online Assessment
PeopleIntermediate

Leadership team composition audit

Team Psychometric Assessment

A structured framework for evaluating team dynamics, leadership style distribution, decision-making tendencies, and cultural fit across a founding team or senior leadership group. Outputs a team profile with gap analysis.

Online Tool
FinanceAdvanced

3-statement fundraising model

Financial Model Template — Early Stage Startup

A complete driver-based financial model with P&L, balance sheet, and cash flow statement. Built for pre-Series A startups. Includes revenue build, headcount planning, capex assumptions, and a three-scenario toggle.

Excel Template
OperationsBeginner

Quarterly planning and execution

OKR & Accountability Framework

Quarterly goal-setting and structured review process designed specifically for founder-led teams of 10–50 people. Includes company-level, team-level, and individual OKR templates with a weekly check-in cadence protocol.

Notion Template
FundraisingBeginner

Series seed/A pitch deck construction

Pitch Deck Builder — Slide Framework

Investor-tested slide structure with detailed guidance notes for every section. Covers all 12 standard slides, common mistakes on each, what data to include, and how each slide connects to the investor's evaluation framework.

Slides Template
FinanceIntermediate

Burn structure diagnosis and planning

Burn Rate Analyser

Input your actuals and projections to get a granular view of what is driving burn. Segments burn by function, identifies the highest-leverage cost lines, and models what specific cuts or hires do to your runway and breakeven timeline.

Excel Template
RevenueIntermediate

Predictable revenue forecasting

Sales Pipeline Tracker & Forecasting Model

Stage-weighted pipeline model that converts deal-by-deal data into probabilistic revenue forecasts. Includes conversion rate benchmarks, average cycle time inputs, and a quarterly forecast output with confidence intervals.

Excel + Sheets
FundraisingAdvanced

Dilution and exit scenario planning

Cap Table Modelling Tool

Model your cap table through multiple funding rounds. Shows pre- and post-money ownership for all stakeholders, dilution waterfall, and liquidation preference stack. Includes ESOP pool modelling and convertible note conversion scenarios.

Excel Template
MetricsIntermediate

Retention and LTV visualisation for investors

Customer Cohort Analysis Template

Pre-built cohort analysis in Excel. Enter monthly revenue by acquisition cohort and the template generates retention curves, LTV by cohort, and payback period visualisations. Includes a benchmarking overlay for sector norms.

Excel Template
PeopleBeginner

Reducing senior hire failure rate

Hiring Decision Framework

A structured tool for making senior hiring decisions. Covers role scoping, scorecard construction, structured interview design, reference check protocol, and a final decision matrix that forces explicit trade-off evaluation.

Notion Template
MetricsIntermediate

Monthly SaaS health reporting

SaaS Metrics Dashboard

Pre-built SaaS metrics calculator covering MRR, ARR, MoM growth, NRR, gross churn, logo churn, CAC, LTV/CAC, and payback period. Inputs are raw billing data; outputs are investor-grade metric cards with trend lines.

Excel + Google Sheets
StrategyBeginner

Product and positioning validation

Customer Discovery Interview Guide

A structured interview protocol for conducting high-quality customer discovery conversations. Includes question bank by interview stage, synthesis template, insight clustering framework, and a decision tree for translating findings into product or positioning changes.

PDF Guide + Template
FundraisingBeginner

Fundraising process management

Fundraising CRM & Process Tracker

A Notion-based CRM purpose-built for fundraising. Tracks investor pipeline by stage, manages follow-up cadence, stores all communication history, and provides a visual status dashboard showing where your round stands at any point.

Notion Template
RevenueAdvanced

Pricing model selection and stress-testing

Pricing Model Simulator

Simulate the revenue impact of different pricing structures — subscription vs. usage-based vs. seat-based vs. outcome-based. Models annual recurring revenue, cash flow timing differences, and churn sensitivity for each pricing architecture.

Excel Template
OperationsIntermediate

Operational restructure planning

Org Design Diagnostic

Evaluates your current org structure against growth stage requirements. Identifies role overlaps, accountability gaps, span-of-control problems, and reporting line inefficiencies. Outputs a prioritised list of structural changes with estimated impact.

Online Assessment
MetricsIntermediate

D2C profitability analysis

D2C Unit Economics Calculator

Purpose-built unit economics model for direct-to-consumer brands. Covers blended CAC by channel, contribution margin by SKU, repurchase rate modelling, LTV with discounting, and a break-even analysis at different AOV and margin assumptions.

Excel Template
OperationsBeginner

Improving board meeting quality

Board Meeting Preparation Kit

A complete template pack for preparing, running, and following up from board meetings. Includes board pack format, pre-read structure, meeting agenda template, decision log, and a 15-question prompt list for the CEO pre-read review.

Template Pack
FinanceBeginner

Financial viability assessment

Breakeven & Contribution Margin Calculator

Calculates unit-level and company-level breakeven across different revenue assumptions. Models fixed vs. variable cost splits, contribution margin by product line, and the revenue volume required for EBITDA breakeven under different headcount scenarios.

Excel Template
StrategyBeginner

Investor and strategy pitch preparation

Competitive Landscape Mapping Tool

A structured framework for mapping your competitive landscape across two strategic dimensions. Identifies whitespace, crowded segments, and positioning opportunities. Includes a slide-ready output and a feature comparison matrix template.

Template + Guide
RevenueAdvanced

Pre-fundraise or growth plateau diagnosis

Revenue Leakage Audit

Systematic framework for identifying where revenue is being lost across six dimensions: pricing gaps, contract structure problems, upsell capture rate, churn root causes, billing errors, and discount discipline. Average finding: 15–30% of theoretical revenue leaking.

Excel Worksheet

Research & Reports

Data behind the decisions

All Reports
Annual Report

Indian Startup Ecosystem Report 2026

142 pages·Feb 2026
Benchmarks

Unit Economics Benchmarks by Sector 2025

48 pages·Oct 2025
Framework

The Fundability Framework — Investor Expectation Report

52 pages·Jun 2025